Spotlight: The Marketing Ninjas

Sherri Paxton, founder and Marketing Sensei at The Marketing Ninjas.

Meet Sherri Paxton, The Marketing Sensei

In Bartlesville’s vibrant small-business community, Sherri Paxton has earned a reputation as “The Marketing Sensei.” As the founder of The Marketing Ninjas, she blends over two decades of corporate marketing leadership with a passion for helping local entrepreneurs thrive. Sherri’s journey began in corporate boardrooms, but her heart always belonged to hometown businesses—so she launched The Marketing Ninjas to deliver big-agency results with a small-town touch.

From Corporate Strategy to Ninja-Level Tactics

Sherri’s career started in corporate marketing departments, where she honed skills in brand messaging, social media strategy, and lead-generation funnels. Yet, she felt a pull toward the entrepreneurial spirit she saw in neighborhoods like Bartlesville. “I realized that local businesses often needed tailored strategies, not cookie-cutter campaigns,” Sherri explains. In 2024, she left her corporate role and founded The Marketing Ninjas, offering a suite of services—PPC management, SEO optimization, social media advertising, and conversion-focused funnels—designed specifically for small and mid-sized businesses.

Her approach is both disciplined and creative:

• Disciplined: Sherri treats every client as an individual case study, conducting in-depth audits to uncover weaknesses in their online presence—whether it’s low Google Ads quality scores, outdated website architecture, or missed opportunities in local SEO.

• Creative: She crafts “ninja-style” campaigns—focused, stealthy, and results-driven. That might mean launching a hyper-targeted Facebook ad campaign for a dental practice or building a referral-boosting email series for a boutique retailer.

The Marketing Ninjas Mission & Services

At its core, The Marketing Ninjas exists to help local entrepreneurs stand out and grow. Sherri often says, “A well-executed marketing strategy should feel like second nature to a business owner—something they can trust to run in the background while they focus on customers.” Here’s a snapshot of what they offer:

• PPC Management (Google & Facebook/Instagram Ads)

  • Customized keyword research and bid strategies to maximize ROI

  • Ad creative testing (headlines, visuals, calls to action) based on data-driven insights

• Local SEO & Listings Management

  • Google Business Profile optimization—ensuring 5-star reviews and accurate hours/locations

  • Local citation cleanup to improve map pack rankings

• Social Media Strategy & Content Creation

  • Engaging, ninja-branded social posts (graphics + short videos) to foster community engagement

  • Platform-specific ad funnels for lead generation (including remarketing sequences)

• Website & Sales Funnel Development

  • Conversion-focused landing pages built on GoHighLevel, WordPress, or custom frameworks

  • Email automation sequences that nurture leads and drive appointment bookings

• Reputation Management & Review Generation

  • Automated review requests to boost star ratings

  • Reply templates for responding promptly and professionally to both positive and negative feedback

Sherri and her small team handle every step—from initial discovery calls to final analytics reporting—so clients always have a clear picture of where their marketing dollars are working hardest.

How The Marketing Ninjas Give Back

Sherri keeps things practical and affordable. Twice a year, The Marketing Ninjas choose one local small business without a website and build them a fully functional, long-form one-page site—100% free. For other small service businesses that need a simple online presence, they offer a custom, sectioned one-page website (complete with booking calendar and chat widget integration) for just $499. Larger clients—like dental offices requiring multiple pages and more content—receive full custom WordPress sites built to suit their needs, but every mom-and-pop shop can get online without breaking the bank.

Contact & Connect with The Marketing Ninjas

Whether you’re a dentist looking to fill appointment slots, a retail boutique aiming to boost holiday sales, or a service provider ready to launch a referral funnel, The Marketing Ninjas stand ready to help. Reach out:

• Location

  The Marketing Ninjas

  Bartlesville, OK 74003

• Phone: 918-723-7788 

• Website: www.yourmarketingninjas.com

• Facebook: www.facebook.com/YourMarketingNinjas

• Instagram: @yourmarketingninjas

If you’re ready to level up your marketing, book a free consultation with Sherri here: https://yourmarketingninjas.com/summon-your-ninjas

Sherri’s Ninja Tip

Focus on Your Highest-Leverage Channel.

Most small businesses try to be everywhere—Facebook, Instagram, TikTok, Google Ads, email, direct mail—only to stretch their budgets thin. Instead, identify which single channel drives the most high-quality leads for your specific industry. For example, a local dental office might see the fastest ROI from Google Ads targeting emergency-tooth pain queries, while a boutique shop may thrive on Instagram’s visual storytelling. Concentrate your ad spend, craft laser-focused messaging, and iterate quickly. Over time, that channel becomes your “ninja weapon” for growth.

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