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The Growing Power of Digital Marketing and How It Influences You!

July 19, 20232 min read

Hey there! Sherri Paxton here, and let's dive into the fascinating world of digital marketing. It's changing the way we connect with local businesses and has a big impact on how we make decisions as consumers. In this blog post, I want to share how digital marketing has transformed consumer behavior and why it's crucial for small businesses like yours. If you're looking to thrive online, head over to, and I'll be there to lend a helping hand!

Digital Marketing

The Rise of Digital Marketing:

Digital marketing is all about using the internet to promote and grow a business. Think of it as a toolbox filled with strategies like showing up on search engines, using social media, creating great content, and sending emails. As the internet became a central part of our lives, businesses realized they needed to be where their customers are—online! It's a way to reach a wider audience, connect on a personal level, and track how well our efforts are paying off.

How Digital Marketing Affects You:

Now, let's talk about how digital marketing changes the way you shop and make decisions. Imagine this: you want to find a great local business. Instead of flipping through phone books or relying solely on word-of-mouth, you turn to search engines, social media, and review sites. With just a few clicks or taps, you discover loads of information, reviews, and recommendations about different businesses. It's like having a superpower to make smart choices based on what others say and what you find online.

Online Platforms: Your Gateway to Local Businesses:

You know those websites, social media profiles, and review sites? They're like gateways to a world of local businesses. When you're curious about a business, you can explore their website, check out their social media posts, or read blog articles to learn more. It's like getting a sneak peek behind the scenes! And here's the cool part—you can directly chat with businesses, ask questions, and get quick responses. It's all about making things easy and connecting with the businesses that speak to you and your interests.

How I Can Help:

As a small business owner, it's crucial to embrace digital marketing to stand out from the competition. I understand that it can feel overwhelming, but don't worry—I've got your back! At Sherri Paxton Creative, I specialize in helping small businesses like yours navigate the digital landscape. From creating eye-catching websites to developing engaging social media strategies, I'm here to make your online presence shine!


Digital marketing is a game-changer, my friend. It's reshaping how we discover and engage with local businesses, giving us the power to make informed decisions. So, if you're ready to make a splash online, head over to and let's work together to take your business to new heights. Remember, Sherri Paxton Creative is here to support you every step of the way. Let's make digital marketing work for you!

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Sherri D. Paxton

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Need Help With Marketing Your Real Small Business?

Hey there, Real Small Business owners! Sherri Paxton here, and I've got an exciting offer just for you. With over 20 years of experience in corporate marketing, I bring a wealth of knowledge and expertise to help your Real Small Business not only look big, but also compete with the big companies without breaking the bank.

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Green Country's Premier Marketing Agency

We're here to help your small business thrive and make more money! Let's kick things off by taking a look at your current marketing approach, shall we? :)

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"As the Director of Marketing for a 20+ location DSO, I am thrilled by how this software has transformed our marketing efforts. This platform is a lifesaver, bringing all the necessary tools together in one place, making our lives so much easier." Before, we struggled with using multiple platforms for CRM, email marketing, lead generation, funnel building, text communication, and more. It was time-consuming and inefficient. But since implementing this new all-in-one marketing tool, everything has changed. SMS marketing has become effortless with GHL. We can reach customers directly on their mobile devices, delivering timely offers and personalized messages. The automation capabilities, like missed call text backs, make it even more powerful."

Sherri Paxton, Director of Marketing